Reebok PureMove Bra

In this no-bullshit campaign, we tapped into the star power of Gigi Hadid and Nathalie Emmanuel to launch the staying power of Reebok’s PureMove Bra.



We also created social assets to spread the news that someone finally designed a sports bra that actually works.

Thank you to: 

Venables Bell & Partners
Art Director, Paul Rice
Editor, Alexis Hazelwood
Producer, Kimberly Lewis