Reebok #NoGymJanuary

no gym ‘til the crowds thin  



Let’s face it. The gym in January is a shit-show. The calendar changes and suddenly everyone with a New Year’s Resolution gets a spankin’ new gym membership, packs out classes, hoards equipment, and turns the gym into a distinctly not-so-pleasurable experience. Yikes. 

So, this January, we’re staying the f*** away. And we’re helping others do the same with #NoGymJanuary.

This one-month social takeover provides inspiration for our viewers to stick with their resolutions (and their sanity) with unexpected workouts, equipment-free exercises, and oddly entertaining rest day fodder—all accessible on Reebok’s social channels.



Shake It w/ Cardi B


Take your workout to the streets to see if you can keep up with the unfiltered queen, Cardi B.






Name Your Workout Challenge


Challenge your longer-named friends to join you in this workout where each letter determines your reps. Film it, tag #NoGymJanuary, and your workout could be featured on Reebok social platforms.






Move Like a Queen 


The queens spill the tea on how they stay fierce and fit with these fun behind the scenes vogueing tutorials. 




Astrological Workouts 


Blame the stars for this content series of astrologically-tailored workout challenges. 





Knock Out Stress w/ Conor


Spar with Conor Mcgregor and give stressful gym scenarios the knockout.






No Wait Lifting

 
Everything is a dumbell in this content series. Find your weights right at home and start lifting some cacti. 





Rest Day Gym Bunnies 


Set the gym bunnies free and give them a much needed day off in this interactive rest day-promoting series. 





Unconventional Wisdom w/ Cardi B


Take care of your mind and body with some de-stressing moves from your new guru. 





Routine Roulette 


Tired of your usual? Draw tap and hold this video of flickering odd workout prompts and get moving. Think Chat Roulette but less creepy. 




(Despite the project getting pulled last-minute,) 
Thank you to: 
Venables Bell & Partners
Creative Directors, Allie and Elliot Nordstrom
Art Director, Paul Rice
Copywriter, Kathleen Mueller 
Editor, Alexis Hazelwood
Producer, Kimberly Lewis