ESPN Scripps National Spelling Bee
It’s time we tip our hats to the tiny badasses of brain sports.
The Scripps National Spelling Bee is probably one of the least athletic programming found on ESPN. But the thing is, these kids train like professional athletes. Channeling a sports brands’ visual language, we championed the kids’ intensely competitive spirit to finally give them the respect they deserve.
Leading up to the bee, we showed up with some competitive nudging where people make the most common spelling mistakes.
Every athlete needs gear. So we created letterman jackets and sweat headbands to give professional spellers the athletic edge. A portion of proceeds will fund promising contestants who otherwise would not have the finances to participate.
Thank you to:
Art Director, Sanay Lemus
Photographer, Ari Skin